Three Crowns, Nigeria’s leading low cholesterol and heart-friendly milk has thrilled consumers with its Voice of the Heart campaign to mark the 2020 World Milk Day.
The day which is initiated by the UN’s Food and Agricultural Organisation (FAO) on the 1st of June yearly is to showcase the importance of milk as global food and encourages its consumption as part of a daily diet.
To mark the 2020 World Milk Day, Three Crowns came up with exciting engagements and rewards for mums and their families on digital, TV, radio, and select retail stores in Lagos and Oyo state.
Omolara Banjoko, marketing manager, Three Crowns explained that the brand elevated its ‘Care for your heart’ story, and dialled up its functional benefits by showcasing the different things a healthy heart could do through the World Milk Day campaign.
“Every time the heartbeats, it speaks and its voice is so unique that only very few can hear and interpret. Luckily, Three Crowns is one of the few that understands and can interpret well the voices of the heart,” he said.
“With the World Milk Day 2020 celebration we have translated the voices of mums heart and brought them to the forefront for her family and everyone to hear,” he further said.
The celebration kicked off with a teaser where the brand demonstrated what a healthy heart can do when nourished with Three Crowns low cholesterol heart-friendly milk.
This was followed by series of consumer engagements on digital where mums were asked to record and upload 30-second heartfelt voice notes expressing how much they care for their loved ones with a pledge to always stay healthy for them with Three Crowns milk on the brand’s website.
At the end of the campaign, the top 20 most emotive voice notes of mums who took the pledge on social media were rewarded with shopping vouchers.
In Ibadan, the World Milk Day was celebrated with our consumers and the Nigerian Heart Foundation (NHF) by educating them on the benefits of milk consumption and the need to prioritize their heart health for overall wellness across select TV and radio stations.
Furthermore, there were other fun and engaging online quizzes where mums were asked to plan a breakfast meal and upon completion, the brand revealed what type of mums they are, based on their responses.
Beyond the media engagements, shoppers that bought at least N5,000 worth of Three Crowns milk across select stores in Lagos and Ibadan were rewarded with free milk up to N2,500 and N5,000 respectively during the campaign period from May 29th to 1st of June.
This exciting gesture was also extended to our online shoppers on June 1. The brand gave out free milk worth N400 to the first 2,000 consumers that bought at least N2,000 worth of the brand’s products on Jumia and Konga websites.