Despite her boundless tourism potential, Nigeria has once again slipped in the global tourism ranking, leaving smaller sub-Saharan African countries to take the shine.
According to the Travel & Tourism Competitiveness Report 2017, released by the World Economic Forum this April, Nigeria ranks 129 out of 136 economies across the world, and far below some of the 30 Sub Sahara African countries captured in the report.
Spain leads in the overall ranking, South Africa leads in the Sub Saharan Africa, while Cote d’Ivoire leads the West Africa region at 109; an improvement on its 117 position in 2015 ranking.
Though Sub-Saharan Africa, according to the report, remains on aggregate as the region where Travel & Tourism competitiveness is the least developed, only South Africa performed above the world average, while Cote d’Ivoire rose eight places, which is an increase of international tourists’ arrivals from 380,000 in 2013 to 1.4 million in 2015.
OBINNA EMELIKE
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