GTB, BusinessDay, Samsung, Dangote and Covenant University are among the 101 blue-chip companies and institutions in 22 categories nominated for the 2017 Charles O’ Tudor brands to watch. Also nominated are ten high profile individuals in government, private sector and entertainment, as personality brands to watch.
The 22 categories of the ‘Charles O’Tudor Brand To Watch Awards’ include Best Brands in Banking, Media, Telecommunication, Broadcasting, Oil & Gas, Insurance, Pensions, State Governments, Movie Industry, Construction, Drinks & Beverages, Fashion, Manufacturing and Information Technology, among others.
Nominated in the banking sector are UBA, FCMB, Stanbic IBTC Bank, GTB and Fidelity Bank. The top five brands nominated in the manufacturing category are Dangote, Golden Penny, Honeywell, Dufil and PZ Cussons Nigeria, while Samsung, Etisalat, Glo, Airtel and MTN will slug it out in Telecommunications category.
Top brands nominated in the Media category are BusinessDay, Punch, ThisDay, Guardian and Vanguard, while the higher Institution category has Covenant, Caleb and Babcock Universities, among others.
Other categories that will be keenly contested include the Insurance and Pension categories. Nominated in the Insurance category, are African Alliance, AXA Mansard, Leadway Assurance, NEM Insurance and Mutual Benefits, while the likes of ARM Pensions, Fidelity Pension Managers, OAK Pensions, Stanbic IBTC Pension Managers and AXA Mansard are the top nominees in the Pension category. The Individual category consists of Vice President Yemi Osinbajo, Tony Elumelu, Richard Mofe Damijo, Akinwunmi Ambode and Tara Durotoye.
The Oil & Gas, Construction, Schools, Broadcasting and Movie categories are all confirmation of brands that have fared very well in the past few years. The entertainment industry also has the likes of Wizkid, 2Face Idibia, Olamide, Davido and Flavour competing for the best music brand. The organisers said a total of 4,872 nominations were received.
The ‘Charles O’Tudor Brand To Watch Awards’, the organisers said would help re-awaken brand awareness and stimulate growth. “The share of African brands declined in the newly released 2016-2017 annual ‘Brand Africa 100’, an annual survey and valuation of the Top 100 brands in Africa. African brands’ share among most admired brands dropped from 23 percent to 16 percent, while non-African brands strengthened their positions in Africa, growing their share of the ‘Top 100 Admired Brands’ from 77 percent in 2014-2015 to 84 percent in 2016-2017.
The organisers said in Nigeria, the tables are also turning. Marketing and advertising budgets are shrinking tremendously and affecting most brands’ share of voice and visibility.
They believe that successful brands create and sustain a strong, positive and lasting impression in the minds of consumers. These brands provide external cues to taste, design and performance if developed and managed properly. They also have top of the mind recall, impact, creativity, consistency and are relevant beyond their core sub-sectors.
The grand awards night, an evening of glitz, glamour and celebration, slated for August, 2017 is set aside to honour the winners of the awards nominated in different categories. The ‘Charles O’Tudor Brands To Watch’ is only for the distinct, exceptional and top drawer brands, they said.
Daniel Obi
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