Aig-Imoukuede sees effective leadership as key to unlock doors to success

President of Nigerian Stock Exchange (NSE), Aigboje Aig-Imoukuede, yesterday assessed the dynamics of business management, especially in volatile periods, and said effective leadership could unlock the doors to great prosperity at all levels.

With deep understanding that leadership requires great skills and outstanding decisions for success, Aig-Imoukuede said leading growth in volatile times was one of the most important factors an entrepreneur, manager, CEO and those that run the national economy should bear in mind at all times.

Speaking on ‘Leading growth in a volatile economy’ at the Brand Innovation Summit 2016 organised by Brandzone Consulting, Aig-Imoukuede, who is the chairman of Coronation Capital Limited, further said that “volatility is not good or bad thing but it has consequences that leads to opportunities or threats, depending on how you choose to play in volatile environment.”

He told the participants at the forum held in Lagos that during the time of volatility, some entrepreneurs tend to display less risk taking behaviours and they cut expenses indiscriminately but observed that during volatile period, “it is easy to beat competition because they easily take off due to fear. In volatile times, countries, firms become less effective in competitive arena,” he said.

Describing leadership as the ability to translate vision to reality, Aig-Imoukuede, who managed Access Bank to its enviable status told his audience to also consider the present critical role of technology in their functions as according to him, technology has become disruptive.

According to him, leaders need think of how they position their brands so that during times of volatility the brands would become compelling to consumers because during volatility, which he described as lack of certainty about outcomes, consumers hold on to strong brands.

Speaking earlier, the managing partner of Brandzone LLC and convener of the forum, Chizor Malize, said the brand innovation summit 2016 with the theme ‘Branding in a volatile economy’ was designed to assemble professionals, industry experts and top leaders to share insights and knowledge that lead to industry growth.

This year’s summit theme, she said was a reflection of the dynamics of the times currently faced in businesses and economic spheres. “The summit also seeks to provide insights on contemporary branding principles that will foster growth for businesses in this prevalent time of market uncertainties”.

According to her, “the core objective of this intellectual gathering is to achieve consolidated intelligence that are hinged on the collection and documentation of new knowledge and best practices that drive growth.

“The summit also seeks to provide and inspire fresh thinking on the part of managers, custodians and vissioners of brands through insights and cutting edge strategies for delivering world class branding solutions. The summit is structured to address key and contemporary principles that drive market penetration, enhance revenue generation and overall profitability.”