Schneider Electric pushes electrical safety awareness into Nigerian Markets

Global energy technology leader, Schneider Electric, recently hosted a targeted roadshow campaign to combat the growing use of substandard and counterfeit electrical products in Nigeria.

According to the Nigerian Electricity Regulatory Commission, Nigeria recorded 757 electricity-related accidents between 2021 and 2024, resulting in 451 fatalities and 351 injuries. Many of these incidents have been linked to unsafe electrical practices, including the use of low-quality or unverified components.

In response, Schneider Electric took its advocacy directly to key commercial hubs, engaging traders, electricians, and end users at Oshodi Market in Lagos and Okija Market in Port Harcourt. The campaign focused on driving behavioural change by educating stakeholders on the dangers of counterfeit products and the importance of sourcing only from certified Schneider Electric distributors and partners.

Beyond awareness, the activation also reinforced Schneider Electric’s long-term commitment to improving electrical safety standards across the market. As part of this effort, the company introduced upcoming solutions designed to enhance reliability and protection, including the Go9 and GoPact circuit breakers, as well as the Vivace E range of switches and sockets. Positioned as accessible, high-quality alternatives, these products are expected to support safer electrical installations across homes and businesses.

The roadshow was led by key executives, including Nurudeen Oyedeji, channel sales director, West Africa, and Omobolanle Omotayo, marketing manager, West Africa, alongside other representatives of the company.

A major highlight of the campaign was Schneider Electric’s direct engagement with on-ground stakeholders. From interactive sensitisation sessions to conversations with long-standing stockists and panel builders, Schneider Electric used the platform to strengthen trust within its distribution ecosystem while identifying and engaging sellers of unverified products. The market response was notably positive, particularly toward the Vivace E range ahead of its official launch.

Speaking on the company’s continued advocacy, Nurudeen Oyedeji, Channel Sales Director, Schneider Electric, West Africa, said:

“Counterfeit electrical products remain a serious risk in our markets today. Through direct engagement, we are not just raising awareness; we are driving a shift in behaviour. Our goal is to eliminate the use of unverified electrical solutions and ensure safer environments for homes, businesses, and communities.”

The initiative also delivered tangible value for authorised resellers, who reported increased visibility and stronger customer confidence as a result of the campaign. For Schneider Electric, the roadshow signals a sustained, on-ground approach to tackling electrical safety challenges one market at a time.