Torres, a Spanish brand in the winery industry, as part of its drive to gain market share, has launched Torres 10, its premium brandy, along with its wine products, Gran Coronas and San Valentin, with a VIP experience themed ‘Torres Week.’
The Torres Week, according to the company, is a promo aimed at rewarding loyal customers with branded Torres 10 Kia Truck for the customer with the highest volume of purchase of the products from now till April 2015.
Salim Isler, African export manager of Torres, while speaking at the Torres week activation at trade fair complex, Lagos-Badagry Expressway, said the launch of the brand will be impactful and unique for the Nigeria market.
Torres 10 is a VIP dream in a bottle, Isler said, adding that when people join the Torres Club platform, they will experience the real and exciting VIP culture attitude and taste, and as a member of the Torres Club they would be treated like royalty.
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As a global brand, Torres 10 signifies quality, conviviality, confidence, innovation and cheerfulness, all of which are evident in its flavours, he said.
“Torres 10 displays a very intense dark topaz colour, aromatic complexity with notes of candied fruit, wrapped in sensual fragrances of vanilla and other exotic spices, a riper dimension of figs is the
result of ageing on the palate. Torres 10 is complex, dense and rich in sweet flavors,” he said.
The activation therefore treated retailers, shoppers and wholesalers to a VIP experience by making them feel like Torres gentlemen and ladies.
To mark the launch of the product at the open market, consumers and retailers were given full VIP treatment in the VIP lounge which was specially created for them to complement the VIP culture in Nigeria.
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