• Thursday, July 18, 2024
businessday logo


Sony empowers Nigerian content creators


Sony Middle East and Africa, a subsidiary of Sony Corporation, has empowered content creators in Nigeria with the tools to take their content creation to the next level at its Sony Creators Convention 2024.

The event, hosted by Daro Umaigba, brought together a diverse community of creators from art and culture to the digital content creation sphere for a day, empowering them with valuable insights to fuel their professional growth and explore new horizons in content creation.

Jobin Joejoe, managing director at Sony Middle East and Africa speaking at the event which held March, 23 at the Nexthought Creative Hub in Lekki said, “We are proud to support and empower Nigerian creators as they continue to push the boundaries of creativity and innovation.

“The Creators Convention serves as a testament to our commitment to support content creators and provide them with the best available technologies, create lasting connections to learn and network, and establish collaborative opportunities together”.

The convention also featured speakers including Dr. Emmanuel Iwueke, Ifiok Effanga, Timi Agbaje, Akinyemi Ayinoluwa, and Precious Omoregie, who underscored the importance of safeguarding intellectual property in an increasingly digitized landscape. Debo Adedayo, Maryam Apaokagi, Dami Dawson, and Hauwa Lawal engaged in a spirited dialogue on crafting content with widespread appeal.

Participants had the opportunity to engage in practical sessions tailored to their interests during the event, supported by Kontakt Pro Nigeria, advising creators on Sony’s digital imaging products and offerings.

The Sony Creators Convention 2024 underscored the power of collaboration, innovation, and community in driving creative excellence in Nigeria’s digital landscape and taking their content creation endeavors to new heights.