Samsung ranks top as most preferred electronics product in Brand Africa 100® List

Samsung, the South Korean electronics company, has retained its position as the number one brand in the electronics and computer category of the latest Brand Africa 100® List, the first and most comprehensive Pan-African study and ranking of brands in Africa.

Also, Samsung was acknowledged as the third Most Admired Brand in Africa and recognised as one of the brands with the biggest responses to the Covid-19 pandemic on the continent.

This year’s ranking, according to the company, has proven the resilience of brands such as Samsung, despite a challenging year.

Read also: Samsung builds innovation hub to enhance capacity development among youths

“The fact that a technology brand can rank so high on the overall list is a clear indication of how innovative technology can make our lives better. It’s always an honour to be recognised by the people we design our products for,” says Danny Kim, managing director of Samsung Nigeria.

Kim said the ranking validates the company’s ongoing focus on creating products that empower Africans to do more. He added that Samsung has also been recognised as one of the top non-African companies that feel African.

“This is as a result of Samsung’s commitment to listening to local markets and creating products and services that best serve their needs. We are pleased to be a part of the continent’s growth and prosperity,” Kim said.

He further said that in Nigeria, the launch of the new Samsung’s Flagship model, the Galaxy S21 series, A-series devices like the Galaxy A12 and A32, QLED Television and Wind Free Air-conditioner among other products, have further reinforced Samsung’s commitment to staying true to its vision of making innovation available to everyone.

Now in its 11th year, Brand Africa 100 is a consumer-led survey which seeks to establish brand preferences across Africa. Conducted in 28 countries covering all economic regions in Africa, which collectively account for over 80 percent of the continent’s population and GDP, it is the most comprehensive survey of brands in Africa. The survey is undertaken by GeoPoll, a leading provider of remote market research solutions in Africa while insights and analysis was conducted by Kantar, the world’s largest information research.

Samsung’s extraordinary popularity across the continent has been noted over the many years this large-scale survey has been implemented. The company’s overall ranking was powered by its high regional rankings including: 4th most admired brand in the Eastern region, 3rd most admired in the Northern region, West Africa’s most admired brand, 2nd most admired in South Africa and Central Africa’s most admired brand.