Regenesys forum aims at global competitive advantage for Nigerian firms

Regenesys Business School has brought together local and international experts to debate on how firms can attain global competitive advantage in emerging markets like Nigeria.

Competitive strategy is everything that a business does to ensure that the organisation has the advantage required to deliver sustainable profit margins and business continuity.

Strategy involves decisions on where organisations will compete, and how it can win in those areas.

The subject itself is as broad as it is complex.

“Businesses need to look widely to understand their role in a newly globalising market with very active market dynamics,” Regenesys founder/chairman, Marko Saravanja, said.

Regenesys Business School has brought together individuals who not only have vast experience in strategy crafting, but also in successful execution of strategy and the international seminar will unpack strategy and give case studies and practical knowledge that participants can apply in their own organisation.

The session will take delegates through theories, models and international trends and cases that are applicable across markets and across industries.

Core to successful strategy is the understanding of the company’s extensive environment, its own composition and abilities, the market make-up and its most attractive segments based on the organisation’s ability to serve, adapt to or grow with such segments.

All this is to be factored into a set of options for building the organisation’s sustainable competitive advantage, given its relationships, its partnerships and connections, and the attractiveness of its offer to the targeted customer.

Harvard Professor of Business Administration Ramon Casadesus-Masanell, as well as every member of the panel are experts in the strategy field, and therefore will be able to answer any questions for any stage of strategy development, execution and evaluation.

The event aims to specifically contribute to emerging market managers understanding central strategic challenges facing senior managers and CEOs, and through case study examination, be guided towards identifying or understanding the roots of competitive advantage, evaluating the limits to such advantage; and towards making decisions that create and sustain performance advantages over time.