One can be fooled by an exceptional experience on a single event, but Customer Service Excellence is defined by consistency, today and every day. Organisations that demonstrate Customer Service Excellence enable long-lasting customer relationships that drive repeat sales, build valuable word-of-mouth and move your business to an entirely new level. Here are a few tips to follow to achieve an Exceptional Customer Service Excellence.
Study the Best.
We are “not a shoe company”, we are a “customer support company that happens to sell shoes” – Tony Hsieh, investor and CEO Zappos.
Set a Goal.
A first-call resolution is one of the most important customer service goals a company can have. Whenever a complaint is made, it should be treated and resolved in a way that the customer will not have to call back for the same issue.
Listen.
Empathy starts with listening and listening is the rock-bed of any effective customer service activity. It is also an effective tool in converting negative experiences to positive ones.
Respond and Track Feedback.
“The best acts of customer service are the tiny things that reinforce the customer’s loyalty. They can be done daily, usually without any cost, and can foster customer retention, increase customer satisfaction, and yes, even grow your customer base.” – Peter Shankman (Communications and Customer Service Expert)
Make This A Routine.
Building trust and loyalty is most often the result of sustained positive customer experiences delivered on every occasion by every member of your team. To achieve Customer Service Excellence, make the above tips a routine and enjoy continued patronage and referrals from your customers.
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