BusinessDay

Purit unveils Toyin Abraham as brand ambassador for 30 years anniversary

In celebrating 30 years of protecting generations, Purit has unveiled Nollywood actress and producer, Toyin Abraham Ajeyemi as its latest Purit Mum.

Speaking during the press conference, Gbemileke Otun, managing director, Saro LifeCare, said the brand has over the last 30 years protected families, children, and adults with the different ways the Purit products can be used.

“We have a very robust portfolio for hygiene and we believe this will deliver the needs of consumers,” Otun said.

In her unveiling speech, Toyin Abraham, the new Purit ambassador gave a heartfelt story of how she fell in love with the brand, Purit after the birth of her son, and ever since Purit became a household name in her family.

She went on to say, “one of the most important parts of my life is my family, I don’t joke with my family. My family matters and I will do everything within my power to protect them”.

Abraham added that a major way for her to protect her family, especially her children, is by using Purit products to protect them from germs, diseases and sickness, as the products are very gentle on the skin and hands.

Read also: ECOWAS appoints Nigerian poet Oshodin as youth ambassador

Present also at the unveiling was Ibironke Shodeinde, president of the Medical Women’s Association of Nigeria (MWAN), Lagos Chapter.

Otun spoke of the long-standing relationship with the Medical Women’s Association of Nigeria which endorsed Purit, as she introduced Shodeinde to speak.

Shodeinde who represented Lilian Otolorin, the national president of the Medical Women’s Association of Nigeria, spoke about MWAN’s role. She said “MWAN is an NGO saddled with the responsibility of improving the health and well-being of the whole populace, especially for women and children, and our motto is healing with the love of a mother.”

“Women are role models and primary healthcare givers, even girls who will become mothers in the future are also healthcare givers, and this is why MWAN is proud to be associated with the Purit brand and has solidly been behind Purit over the years to ensure every member of the family stays protected from disease-causing germs,” Otolorin said.

Purit continues to play an important role in protecting families from germs and bacteria. It is in the light of this that the Purit brand commemorates the 30th Anniversary with the theme “I Protect What Truly Matters”.

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