BusinessDay
NigeriaDecides2023

MTN, ‘Make Music Lagos’ collaborates to deliver memorable experience in Lagos

In its continued support for the entertainment industry and music in particular, MTN Nigeria recently partnered with the Lagos State Government and Make Music Nigeria, the organisers of ‘Make Music Lagos,’ to create a grand musical experience for Lagos residents.

Make Music Day is celebrated around the world on June 21 in commemoration of World Music Day. Launched in 1982 in France, the Fête de la Musique (World Music Day), has become a global celebration held in more than 700 cities in 120 countries.

“Music is a passion for Nigerians and we are delighted to support platforms that speak to this passion point. Music, they say is life and we have enabled the distribution of music through platforms like Music Time, Caller Tunes, Ring back tunes to turn it up for Nigerians,” Anthony Obi, the acting chief marketing officer, MTN Nigeria.

Read also: Spotify announces Somi, Grammy nominee, to join its EQUAL music programme

According to Obi, Make Music Lagos is another veritable stage the communications company is leveraging on in its continued effort to create lasting memories for Nigerians. “Make Music Lagos is a community event, a global alliance, an experience and a journey,” he said.

Speaking further on the event, Obi disclosed that MTN Nigeria expanded the concert to over 150 events from educational to collaborative events, since 2016, to help improve participation significantly.

Adeola Akinyemi, the chairperson Make Music Lagos planning committee and COO Showgear Limited, said anyone and everyone are invited to join and play music or host performances under the Make Music Lagos platform, unlike a typical music festival.

“Make Music Lagos community is made up of partners and volunteers who work together every year to organise and promote the Day,” said Akinyemi.

MTN sponsored an array of events which include: a ‘Live from Home’ event, a cover challenge, music marathon and a business conference. The hybrid (a blend of virtual and physical) was also aired on the ‘Y’ello Top 10’ radio show.

The weeklong activities climaxed with a grand finale tagged, the ‘Shutdown concert’ where A-list artistes like Iyanya, Brymo, Femi Leye, MI Abaga and Dotti of MTN Y’ello Star performed.

Get real time updates directly on you device, subscribe now.