Mowana launches digital marketplace to boost African exports

Mowana International has launched a digital marketplace designed to empower Nigerian and African manufacturers to reach international markets while facilitating payments in foreign currencies.

At the heart of this transformation is the Mowana Mobile app, replete with features including a marketplace connecting African vendors with global buyers and multicurrency capabilities.

The platform offers a vibrant marketplace, seamlessly bridging African vendors and global buyers. It incorporates robust multicurrency functionalities that streamline transactions in various foreign currencies.

The Mowana Mobile app which can be downloaded on www.mowanaapp.com is set to be a game-changer for African manufacturers seeking to expand their horizons across international borders.

Bolaji Ola-Adams, CEO of Mowana International, said Nigerian manufacturers now have a robust opportunity to showcase their products on the global stage.

According to him, the paradigm shift allows manufacturers to focus on producing world-class goods while Mowana takes on the pivotal roles of distribution, warehousing, and sales.

“Mowana International’s expansive marketplace serves as a hub for vendors and buyers alike, offering vendors the unique opportunity to sell through Mowana partner African stores and Mowana Franchise outlets in the USA, UK, and Canada,” Ola-Adams said during the mobile app’s launch in Ibadan recently.

According to him, Mowana operates a thriving franchise system for the Mowana brand, and there are plans to open numerous franchise outlets in various countries across the globe in the coming months.

He also disclosed that the company stands firmly by African vendors by facilitating the shipping of their products to its global warehouses strategically located in the United Kingdom, the United States, and Canada.

According to him, the products will be made available for purchase in Mowana’s own outlets and franchises. He said that this approach is powered by technology and seeks to revitalize the export of ‘Made in Nigeria’ products.

“In its unceasing pursuit of reaching more exporters, Mowana has established strategic partnerships with government organizations and financial institutions. In a significant development, Mowana signed a pivotal partnership agreement with the Small and Medium Enterprise Development Agency of Nigeria (SMEDAN) last year, marking a critical step towards fostering the growth of SMEs in Nigeria.