• Saturday, July 20, 2024
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Konica Minolta promises aggressive entry to Nigeria’s digital print market

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A promise of innovative and fresh solutions is Konica Minolta’s strategy to aggressively enter and take over the nation’s digital print market while “offering a good balance between price and functionality.”

At a two day exhibition in Abuja, being hailed as the first of its kind, the group launched new products which include A4 black and white range which “are designed for efficiency in printing,” says Izzat Debs Managing Director for SkySat technologies limited sole technical partners for Konica Minolta in Nigeria and Ghana.

Deb said, “This is part of our plan with the support of our European partners to change the direction of printing in Nigeria through the aggressive introduction of Konica Minolta digital print solution into Nigeria. These include bizhub series 3300P, 4000P and 4700P with a compact design and an impressive optimal performance.”

He notes that the plan is to make the brand a house hold name in Nigeria, “we are set to achieve this through excellent after sale services to our numerous customers across Nigeria,” which currently include the Nigerian customs and 30 percent of the printing hub in Abuja’s popular area 10 district, Debs claims.

Konica Minolta “creates inspiring products and services in the field of imaging,” Robert Mifsud business development manager at Konica Minolta’s Malta headquarters told journalists in Abuja.

He adds, “We delivers services and distributes systems and solutions that fulfill all the requirements of the entire document life cycle in the office and products printing area.”

Its products range from laser printers, software to services extending from colour to monochrome available for even the health sector.

“We are bringing in solutions that suit individual business needs and adapt to the changing requirements and needs of the customer. We have seen there is a lot of strong potential in this market and so we are moving forward to invest,” Mifsud adds.

Meanwhile Samuel Ortom, minister of state for trade and investment, represented by Steve Amanze, noted that the drive was to ensure and encourage fresh solutions that would enable better business and job creation.

“The digital era is here with us. It is imperative that every one of us endeavor to catch up with this global trend. The ministry is happy to be part of this investment especially as the ministry strives to improve employment, job creation, and business opportunities. We will drive further investment in the printing industry of the nation,” Ortom said.

He adds, “The ministry of trade and investment will always support and facilitate this sort of initiative that has the potential to drive economic development and growth.”