The need to contribute its quota to the development of the creative industry in Nigeria has warranted the establishment of the Africa Photography Organisation (AFPHOR), a channel through which Investment One Financial Services Limited seeks to identify endowed creative persons to empower them.
The company, one of Nigeria’s leading financial services outfit, in a statement said, AFPHOR is an indication that it is willing to delve into areas other than finances to enhance the life of Nigerians.
“Though we are a financial company, we want to go beyond providing finances. And whether you like it or not, your lifestyle intertwines with your finances. Yes, we want to help you grow your wealth and give insight into doing it yourself, however, we are also trying to see how we can expand our horizon into the lifestyle and we feel the best way to do it is through arts,” says Uwa Omole, spokesperson for Investment One.
She noted that the Company has an appreciation for photography, arts, nature, and other things that will make people know that its scope goes beyond finance. “We believe the best way to propagate financial literacy is to go into other fields and educate them about finance and investment.”
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AFPHOR held the first edition of its annual photography event where a winner emerged from the amateur category. The winner, Shaka Ehimen, a student of Architecture from Ambrose Alli University, Edo State, picked the star prize of N560,000 at the event that was held at the Virtual Hub Centre, Ikeja, Lagos recently.
Omole explained that the photography competition is split into two categories, amateur and professional. For the amateur category, images taken with a phone camera are considered while for the professional category, images done with professional cameras are considered. “We have different categories of submissions which include landscape, events, architecture, culture, food, etc,” she said.
According to Omole, the first edition of the competition was tagged ‘The Beauty of Nigeria’. She said the company plans to make the competition an annual event in order for it to continue to harness creative talents in Nigeria. Besides being an annual event, Investment One also hopes to make the photography competition a global event before long.
