Punch Marketing, promoters of Sainte Croix, the premium quality cognac, have disclosed that the entry of the brand to Nigeria signals the arrival of the French Cognac heritage and quality associated only with the best.
In an exclusive presentation of the brand to Nigerian consumers in Lagos, the company said Sainte Croix offers consumers an exciting and challenging experience; one that challenges the establishment and the senses of Cognac drinkers.
“Cognac is a native of France and named after the town of Cognac, which is about 250 miles south of Paris. Sainte Croix is a proud ambassador of this origin, delivering the same top quality that has distinguished Cognac and France from every other country that produces brandies. This is the heritage that the brand is bringing to the Nigerian market,” said Chris Parkes, the company’s country manager for Nigeria.
According to Parkes, Sainte Croix has been made with passion since 1756 and celebrated around the world. He posits that the brand delivers the best Cognac experience that the Charente and Charente-Maritime regions of France are known for.
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Parkes posits that Sainte Croix is a masterpiece for connoisseurs and friends, which justifies the superb quality that the brand has been associated with over the centuries.
“We pick only the finest mature white grapes at the annual harvest to ensure that the white wines that are produced from them are perfect. These selected wines are distilled twice to create the flawless eau-de-vie variants and only the boldest and distinctive variants are selected to be placed in aged wooden barrels for a minimum of not two years as is normal for VS but for four years. VSOP is not just the normal 4 years but eight and the XO… not just 15 years but thirty,” he stated.
Speaking further on the brand, Parkes disclosed that while the Sainte Croix VS Cognac is the perfect partner on its own or with a premium mixer; it can create refreshing cocktails beach-side or impress while entertaining guests.
While he encouraged consumers to explore their creativity with Sainte Croix Cognac and cocktails, Parkes informed that there are hundreds of cocktail recipes that Sainte Croix takes to the next level.
Parkes further noted that the entry of Sainte Croix, which is the most luxurious brand new to Nigeria, has excited the consumers of cognacs and has actually upset the existing status quo in the country.
“Our entry into the Nigerian market has elicited a lot of excitement among Nigerian consumers, understandably. The same premium quality that has come to be associated with Sainte Croix across the globe is the reason for this excitement,” he concluded.
