Halisi Consults, a business development consultancy has offered insights for growth and development mechanisms for Micro, Small and Medium Enterprises (MSMEs) to help position their businesses towards better sales strategy.
According to the Lagos-based company, sales strategies are designed to provide clear objectives and guidance to the sales team. Hence, a sales strategy is a document laid out plan for positioning and selling a product or service to prospective buyers in a way that differentiates the brand’s solution from competitors.
“The business landscape has transformed in the last decade and new sales channels have emerged. These channels include influencer marketing, social media marketing, content and email marketing,” said Tolani Thomas, principal consultant, Halisi Consults, during a recent virtual event.
According to her, sales strategies generally contain information such as goals, KPIs, buyer personas, sales processes, team structure, competitive analysis, product positioning, and specific selling methodologies.
“Building a community of your ideal target audience on platforms like Instagram and LinkedIn will attract potential clients and provide an easy point of contact and generate relevant leads for your business,” Thomas explains.
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One of the best reasons to employ modern and innovative sales channels includes faster results, targeted reach and better conversions, the consultant states.
“Email marketing is another relatively modern and effective sales channel every business should adopt. Businesses should focus on generating a relevant email list and spend time developing an email marketing strategy that plays to the strengths of the organization,” said Thomas, stating that content should be valuable to subscribers and written with their specific needs in mind.
Explaining further, Thomas said, as technology evolves and new marketing trends appear, businesses must reinvent and leverage newer and more affordable marketing channels for smart and ambitious business owners to boost sales.
“However, many businesses are often confused on specific channels to leverage from the overwhelmingly wide array of options. We recommend engaging experienced experts and professionals who will guide businesses to find the right strategy to achieve success,” she said.
Halisi Consults is a business development consulting company that creates business strategies for growing businesses to improve their business structure and increase sales.
According to the company, it has been involved in a wide range of projects over the years, principally to help clients create and implement strategy, improve efficiency, increase revenue, and build great organizations.
