GROHE moves to further strengthen hybrid customer experience

GROHE has said that its X Summit 2023 which takes place on the brand’s digital experience hub GROHE X from March 7-9 2023 is a further building block in GROHE’s hybrid customer experience.

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer “Pure Freude an Wasser”, every product is based on the brand values of quality, technology, design and sustainability.

The three-day event by the global brand for complete bathroom solutions and kitchen fittings will include a variety of formats – from inspiring keynotes to thought-provoking panel discussions and masterclasses – to explore and discuss the answers the sanitary industry needs to find to the challenges of our time, how sustainable building can thrive, and the central role water plays in all of this.

This hybrid approach, which is further strengthened by the GROHE X Summit, allows GROHE to offer flexible and tailor-made interaction with craftsmen and wholesalers as well as project customers.

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The programme will be complemented by showcases of new products and technologies, demonstrating how GROHE’s product portfolio is ready for the future and providing customers with the best possible support to grow their businesses in a sustainable tomorrow.

Jonas Brennwald, Leader, LIXIL EMENA said, “To address the social and environmental issues we face today, it is more important than ever to share knowledge and spark new ideas. The GROHE X Summit programme is designed to inform, inspire, and bring our industry together to make change happen.

“This event is taking our hybrid customer experience to a new level, providing a platform to face the challenges of our time together and looking into the future with honesty, optimism and a firm sense of collaboration. At the same time, this is also a kick-off for us for several physical events that will immerse customers in our sub-brand worlds over the next year,” Brennwald.

The digital experience hub GROHE X launched in March 2021 has been the launchpad for GROHE’s hybrid customer experience. With over 200 content pieces and 14 language variants it has enjoyed nearly 2 million page views. This digital community was expanded in spring 2022 with the opening of the GROHE X Brand & Communication Experience Center in Hemer, Germany.

The center combines a physical visitor facility and five state-of-the-art studios for training and content production as well as hybrid events. In addition to the GROHE brand’s participation in smaller local trade shows to facilitate physical meetings with customers and tangible interaction with the products, three GROHE X Motion Trucks can bring the brand experience directly to the customer.