Global celebration came the way of Nigeria’s digital transformation leader, Globacom, recently as it was adjudged the “Brand of the Year 2019-2020 in Telecommunications –Mobile” at the 2019 World Branding Awards held at the Kensington Palace, London.
The recognition, according to the Chief Executive Officer of the World Branding Forum (WBF), Peter Pek, followed a rigorous assessment based on three parameters – brand valuation, consumer market research and public online voting.
Explaining further, Pek said brand evaluation accounted for 30 percent, public online voting, 30 percent, while market research accounted for 40 percent, totaling 100 percent.
Globacom, which recently marked 50 million subscribers on its network, was celebrated among other global brands, such as Apple, Netflix, Cadbury, Carlsberg, Nokia, DHL, Adidas, Ferrari and Rolex, at a glittering awards gala at the State Apartments, Kensington Palace, London.
The World Branding Awards are organised by the World Branding Forum, a registered global non-profit organisation set up to advance the standards, skills and education of the branding community for the good of the industry and consumers.
The Branding Forum explained that more than 4,500 brands from 57 countries were nominated for the 2018-2019 awards in multiple categories. Of these, only 351 brands from 49 countries were declared as winners – 81 brands from 16 countries were awarded in New York, and 270 winners from 33 countries were honoured in London. Countries that did not receive enough votes did not qualify.
Globacom has enjoyed quantum growth since it commenced commercial operation in Nigeria in 2003. Driven by commitment to innovation, the company has emerged as a globally respected telecommunications firm.
The operator has earned worldwide acclaim for its unrivalled capacity for introducing competitively-priced products and services. It has pioneered several innovations in the voice and data segments of the market. With its Glo 1 international submarine cable and digital solutions such as artificial intelligence, smart cognitive learning and smart energy, Globacom said it has positioned itself to help Africa achieve a digitalised economy.
