FBNQuest, the investment banking and asset management business of FBN Holdings Plc recently launched a campaign themed ‘Powered by People’ as part of its commitment to support clients and stakeholders with wealth management solutions.
The campaign successfully establishes the organisation’s understanding of the challenges and motivations that drive clients to the business while also assuring the delivery of excellent service at all times, according to a statement.
Speaking on the campaign, Lolade Sasore, head, people and knowledge engagement, explained that the campaign stretches beyond advertising.
“It is part of a promise to create a personalized experience for our clients across all touchpoints,” Sasore said. “We are delighted to have a message that reinforces our commitment to our people, our greatest asset.” “We are powered by people, is the spirit we are taking forward on a quest into an unpredictable future,” she added.
The ‘Powered by People’ campaign reveals the unwavering commitment, resilience, and spirit of excellence that is delivered through FBNQuest’s employees to its clients and stakeholders.
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From its humble beginnings to its current position as one of the foremost investment managers of choice in Nigeria with strong corporate and investment banking capabilities, FBNQuest has always been known for its tenacity, drive, passion, and the courage to take clients through uncharted waters.
To further drive the essence of the #PoweredbyPeople campaign, supporting activations and expressions were deployed, including the lead video titled Who is Mo?.
The video navigates through different moments in the lives of the people through one character “Mo” who has dreams and aspirations and shows the people of FBNQuest, equipped to provide real insights and solutions that are right for their clients.
Through the #PoweredbyPeople campaign, FBNQuest seeks to reiterate its commitment to its clients by ensuring they are firmly integrated in their financial dreams and future.
