Facebook has announced the start of its #FBSUCcessstory campaign, aimed at spotlighting Nigerian entrepreneurs using Facebook, Instagram and Whatsapp to grow their business.
The campaign, running for six weeks, is designed to celebrate, whilst inspiring future entrepreneurs, and highlight the tools available to scale their businesses.
“We’re proud of the role that we have in enabling SMBS to grow and scale. We know that small businesses are the cornerstone of economies and make significant contributions. This campaign is a celebration of some of these Nigerian SMBS making an impact, both in Nigeria and beyond.” said Kezia Anim-Addo, Facebook’s Head of Communications, Africa.
Running from November 18th to 21st of December 2020, #Fbsuccessstory will air exclusively on both Bellanaija and The Guardian TV as a special series showcasing four Nigerians that have experienced growth by using Facebook’s platforms and product offerings to overcome business challenges, connect to their target audiences, and achieve successes in their marketplaces.
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The four entrepreneurs selected include Tricia Ikponmwonba owner of TriciaBiz, Samiah Oyekan-ahmed owner of The Gift Source,
Oluwatoyin Onigbanjo owner of Augustsecrets, and Gina Ehikodi-ojo owner of Foodies and Spice.
Featured in the campaign, and commenting on Facebook’s impact on her business, Samiah OyekanAhmed, a medical doctor turned entrepreneur and founder of The Gift Source, said, “My business experienced phenomenal growth using Facebook, Instagram and Whatsapp. I was able to build a formidable community on the platforms using audience insights, which helped me to deliver meaningful messages to new and existing customers. As a result of this growth, I have been able to employ more people, and deliver more sales.”
