Audit, consulting, tax and advisory services firm, Deloitte, has been named the world’s most valuable and strongest commercial services brand by Brand Finance, the world’s independent brand valuation and strategy consultancy organisation, in its Commercial Services 50 2019 ranking.
Brand Finance, after an assessment and evaluation, concludes that Deloitte is the only brand in the Big Four to experience an increase in its brand strength this year. The valuation is calculated using a number of measures, including marketing, brand perception, business performance relative to competitors and overall brand value.
Sihlalo Jordan, deputy chief executive, Deloitte Africa, responding to this latest ranking, says the recognition is a notable testament to the company’s continued efforts to build a more cohesive and differentiated brand.
According to Jordan, “It further validates our Africa strategy of adopting a transformative business model, deepening our relationship with clients, and amplifying our impact on society.”
Jordan states that this prestigious accolade couldn’t have been achieved without the contribution of the hardworking Deloitte team,
“Thank you for your contribution in making our distinctive brand come to life through your work and client engagements,” Jordan says.
Deloitte’s value grew a monumental 42 percent year-on-year, reaching almost $30 billion in 2019. The increase was mainly due to the growing demand of the Firm’s business transformation capabilities and digital solutions.
With people working across various industry sectors, Deloitte drives and shapes today’s marketplace – delivering measurable and lasting results that help reinforce public trust in the capital markets, inspire clients to see challenges as opportunities to transform and thrive and help lead the way toward a stronger economy and a healthy society.
The firm is proud to be part of the largest global professional services network serving it clients in the markets that are most important to them. It has a network of member firms in more than 150 countries and territories serving four out of five.
