In an effort to position the Nigerian beauty market for global competitiveness, Confederation of West Africa Beauticians (COWAB) has emphasized the importance for innovation and creativity.
COWAB believes that strengthening the local market is to create opportunity for players in the beauty value chain to showcase their talents and ingenuity in product development and application.
The beauty market, which COWAB describes as million dollar industry is a huge untapped industry that is capable of creating jobs and engaging a lot of Nigeria youths to unleash their hidden talents.
At the COWAB 2021 Beauty Conference and Competition held in Lagos ahead of the West African beauty content slated to hold in Accra Ghana during the year, players and contestants displayed innovativeness on their areas of speciality that has been described as unprecedented.
Elizabeth Abiola Koleade, president, Confederation of West Africa Beauticians, (COWAB) in her welcome speech at the competition held in Lagos said, Nigeria has what it takes to win laurels in the West African market competition.
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According to her, the contest involved four group of contestants across the states, representing the zones with winners emerging with takeaway prizes including prizes cash of N50,000, N30,000, N20,000, and N10,000 respectively.
Mrs. Betty Ishoka, the vice president stated that COWAB brings out beauty in women and promote companies that produce beauty and cosmetics among others, increasing the size of the industry in sub-Saharan Africa.
The occasion saw participation of dignitary across the states including Elizabeth Abiola Koleade, Betty Ishoka, Gabriel Ileniyi, Kehinde Moore, Surat Abari-Ajibola, Michael Onyeanu, Odebode A.A, Ada Iwuoha, Araba, Narat Oladipupo, Fummi Ogunkoya, Ramatu Dikko, Olufunke Onikoyi, Philomena Edeme, Ranti Lasis, Fadiya Oluseyi, Yinka Awoneye, Shola Oke, and Kafayat Opeifa.
Gabriel Ileniyi, advised that there is a need for a full-service beauty salon dedicated to consistently providing high customer satisfaction, by rendering excellent service and quality products.
Kehinde Moore, emphasised the need to create affordable products and services to the middle and low income customers who could not afford services in the highbrow area of the cities. “We should not intend to compete with the so-called ‘Day Spas’ we should offer a middle ground for those clients who can’t quite afford those high-end luxury salons.
The COWAB conference was held in Lagos, Nigeria to enable oganizations have a succinct and copious assessment of its members in Nigeria.
The group noted that it has become imperative to standardise the beauty industry, since it contributes hugely to the gross domestic product (GDP) of member states of COWAB.
The Confederation of West African Beauticians has continued helped companies across the world find partnership markets including importers, distributors, retailers and other stakeholders across the billion dollar beauty sector, in Sub-Saharan Africa.
“We are pleased to report that we have already received feedback from exhibitors, visitors and hosted VIP’s alike that developed new orders, partnerships and concluded deals, COWAB said.
