CNN International Commercial (CNNIC) has appointed two jointheads of CNN’S international advertising sales business to give brands and advertisers from wherever they are in the world greater access to global solutions from CNN Worldwide and the broader Warnermedia portfolio.
In these new positions, Cathy Ibal and Rob Bradley lead CNNIC’S ‘Audience First’ strategy, which supercharges putting audiences at the heart of every campaign rather than focus on platform or geography.
In roles that combine oversight of ad sales, client development, digital and data capabilities, branded content, trade marketing and events, Ibal and Bradley will be focused on creating and delivering solutions for clients that have the most impact with defined audiences on a global scale and enhancing our audiences’ advertising experience across all CNN platforms.
Cathy Ibal leads advertising sales for all EMEA and takes responsibility for CNNIC’S international client development. James Hunt, Senior Vice President, Global Client Solutions, reports into Cathy Ibal and continues to oversee all client servicing functions within CNNIC, including its award-winning Create brand studio.
Rob Bradley leads advertising sales across Asia and Latin America and takes responsibility for CNNIC’S international digital and data development. Corinna Keller, Vice President for Advertising Sales, Latin America, and Tini Sevak, Vice President, Audiences & Data, both move to reporting into him.
Both Rob Bradley and Cathy Ibal continue to report into Rani Raad, President, CNN Worldwide Commercial.
“We are optimising how we partner with brands to have maximum impact with audiences at a time of accelerated change in both consumer behaviour and the way advertisers are connecting with customers,” said Rani Raad.
