• Friday, February 07, 2025
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Cedrus Group named West Africa’s best financial, investment services brand

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Cedrus Group Africa has been named West Africa’s best brand in the Financial and Investment Services category at the 12th West African Brand Excellence Award, held on Friday, February 10 in Lagos.

Cedrus Group Africa is fast becoming a leader in investment banking across its Advisory, Wealth Management, and Trustee subsidiaries and has built a strong reputation for its commitment to positive customer experiences, innovation, growth of the financial services industry and building economic prosperity in Africa.

“We are thrilled to receive this prestigious award in less than 2 years of being in business and grateful for the recognition”, said Olubusayo Adeniyi, Group CEO, Cedrus Group Africa.

“It is testament to our firm’s commitment to excellence and our focus on meeting the needs of our customers. Our team constantly improves and innovates, as we continue to deliver the best products and services to our customers”.

The award recognises the company’s exceptional performance, industry contributions, and dedication to delivering customers’ innovative and top-quality products and services.

The company has a loyal and growing customer base, and its products and services are widely recognized for their relevance, reliability, creativity, and value.

The West African Brand Excellence Awards are organised annually by the Institute of Brand Management of Nigeria (IBMN) to recognise businesses’ extraordinary accomplishments in the year under review across the sub-region.

Iheanyi Nwachukwu, is a creative content writer with over 18 years journalism experience writing on banking, finance and capital markets. The multiple awards winning journalist is Assistant Editor, BusinessDay. Iheanyi holds BSc Degree in Economics from Imo State University; Master of Science (MSc) Degree in Management from University of Lagos. Iheanyi has attended several work-related trainings including (i) Advanced Writing and Reporting Skills (Pan African University, Lagos); (ii) News Agency Journalism (Indian Institute of Mass Communication {IIMC}, New Delhi, India); and (iii) Capital Markets Development and Regulations (International Law Institute {ILI} of Georgetown University, Washington DC, USA).

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