Cadbury repositions for growth with re-launch of Bournvita brand

Cadbury Nigeria Plc, top player in Nigeria’s Food and Moving Consumer Goods, FMCG category, has repositioned itself for growth with both re-launch of its improved flagship brand and unveil of world’s largest chocolate inflatable jar as the company remains unbendable in growing the country’s food industry with market penetrating products.

The company has a great commitment to growing the Nigeria food industry and remaining steadfast despite the very challenging environment, according to the managing director of the multinational company, Roy Naman said.

Naman who said that the company has always stood ahead of innovation curve with its power brand, Cadbury Bournvita reiterated the company’s commitment to its consumers. “As the needs of the consumers evolve, they trust that we would also evolve and provide them with better and improved experience.

“Keeping this responsibility in mind, we have improved the new Cadbury Bournvita with the aim of providing the very best in nutrition and vitality. This has been achieved by infusing the product with vitamins and minerals which aim to develop both the body and mind”, Naman said.

On the largest Cocoa-Beverage inflatable jar, Naman explained that Cadbury is attempting to set a world record by unveiling the jar measuring 30m tall.

In her goodwill message, Bolanle Ambode, the wife of governor of Lagos State, Akinwunmi Ambode initially wondered why popular Bournvita is being re-launched but got solace in the understanding that competitive industry favours launching, re-launching and constant re-branding as a major strategy to keep afloat in business.

While commending Cadbury for its various CSR projects, Bolanle noted that most of the company’s products are consumed by Nigerian including her children which attests to the company’s good quality products.

Also speaking at the milestone event,  Yetunde Oni, the Acting Director General of National Food and Drug Administration and Control (NAFDAC), admitted that

“Cadbury has been in Nigeria for over 50 years and has become a household name. This is partly because of its range of fast moving and innovative consumer goods”

While congratulating Cadbury for its commitment to growing the Nigeria food industry and remaining steadfast despite the very challenging business environment, Oni urged the company to keep up with the good work and continue to remain compliant in all regulatory activities.

The NAFDAC boss reminded manufacturers whether cottage, small, medium, or large scale that they remain the engine room for growth in a developing economy such as Nigeria. “They have a great role to play in partnership with government especially towards growing of industries while abiding with regulatory requirements for food and related products thereby promoting   food security and creating employment which is the thrust of the present administration.

Joy Ushie