Brands and Trade repositions for enhanced distribution experience

Brands and Trade Limited, a unique distribution and logistics company in Lagos, has announced plans to disrupt Nigeria’s distribution landscape with its recently acquired purpose-fit delivery vans, implemented sales automation solutions, and new channels in response to post-Covid imperatives.

In a recent press briefing in Lagos, Adaora Izuchukwu, CEO of Brands and Trade Limited, said the company is strengthening its retail distribution and logistics capability by leveraging world-class innovation and technology to create value for its customers.

“Our re-distribution strategy guarantees optimal inventory in the trade, eliminating out-of-stock situations on the shelf, hence unlocks greater value for both the customers and brand owners,” Izuchukwu said.

She stated that Brands and Trade Limited has boosted her logistics capacity by investing recently in many light trucks to navigate difficult terrains of the nooks and crannies of coverage areas with relative ease.

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Following the trend in shopping behavior, the company also extended services to the Modern Trade/HoReCa channel, and set up a retail walk-in centre and an e-commerce platform. It also launched a composite website

The company is fast becoming a leader in the distribution and logistics industry with a track record of achievements, successes and capacity enhancement thereby opening opportunities for new partnerships and growth.

Relying on excellent trade marketing capability, the firm offers unrivaled experience in retail distribution and channel management thereby building loyalty for the brands. The company constantly finds new ways to excite customers and enliven sales interactions with a consumer-first mindset.

Currently, Brands and Trade distribute brands and products across five categories: Wine and Spirits; Beverages (alcoholic and non-alcoholic); Hygiene, Home, and Personal Care; Oil, Cereals and Grains, and Animal and Pets Care.

Some of the company’s partners are International Breweries (Ab-InBev), Monument Distillers, Grand Cereals and Oils Limited and 2Sure (Life Care Division of SevenUp Bottling Company Limited).

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