Nigerian banks in conjunction with Nigeria Interbank Settlement Scheme (NIBSS) have commenced a communication awareness campaign to enlighten Nigerians on the benefits of e-payment platforms, urging them to adopt these payment options.
The e-payment platforms, including Point of Sale (POS) and Instant Payment platforms, they explain, have benefits of convenience, safety and receipt of instant value enabling people to make payments for their transactions using any of their electronic devises such as ATM cards, mobile phones, Laptops, desktops, notebooks, I-Pads, etc.
The banks emphasise that these platforms are the best options for payments for business transactions due to their safety, reliability and efficiency, adding that this is necessary given the attendant security issues with making payments through cash transactions.
The banks in a statement made available to BusinessDay, noted that “these e-payment platforms have become globally acceptable means for financial transactions, encouraging Nigerians to adopt same for their transactions.
“E-payment platforms are highly convenient, safe and efficient, and with improved infrastructure, transaction values can be received instantly. The improved efficiency of the e-payment platforms enhances greater penetration and accessibility to financial services by the people,” the statement added.
According to the banks, the on-going media campaign will be complemented by the use of consumer engagement activities including road shows, one-on-one contact marketing, digital and online advertising.
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