Ashok Leyland Nigeria Limited, country representative of Ashok Leyland India, has announced plans to fortify her services in Nigeria with the introduction of total transport solution and end-to-end support for customers to improve the operating economics of the brand during its life cycle.
Nujum Riyaz, country manager, Ashok Leyland Nigeria Limited, gave this hint at the commissioning of the company’s new office location at 31, Mobolaji Johnson Avenue Ikeja, Lagos, remarking that modern technological advancement in vehicles including new engine and fuel systems’ design have raised the consciousness of customers as well as demand for original equipment manufacturers (OEM) service with effective aftermarket support.
He said: “Our way forward, therefore, would be total transport solution to customer as well as end-to-end support to improve the operating economics of Ashok Leyland vehicle during its life cycle.”
Ashok Leyland is introducing standardised uniform experience for customers to alleviate their apprehensions about dealer outlets and similarly enhance the identical feel of every dealership outlet with uniform processes across all the touch points in the country, Riyaz said.
Currently, most state government transport corporations including the Lagos State BRT and some independent waste disposal companies and construction firms use Ashok Leyland buses and trucks for their different operations.
The Ashok Leyland country manager said the newly commissioned office which includes a spare parts distribution centre for its network nationwide, would ensure uninterrupted supply of genuine spare parts throughout the life-cycle of its products sold in Nigeria.
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These services, according to him, would be extended to all Ashok Leyland workshops and they will be stocked adequately with spare parts, manufacturer trained technicians and comfortable customers’ lounges to align with standard practices across dealerships.
A robust brand with comprehensive range of modular and scalable services based on ‘end-to-end’ solution approach, Ashok Leyland has carved a niche for itself in many key trucking hubs worldwide.
Ashok Leyland, however, seeks to replicate the brand achievements in Nigeria where it promises to commence intensive customer-programme-based ‘train the trainer philosophy’ and fleet management system to ensure increased operational efficiency and fleet uptime.
“With this special focus on the customer, Ashok Leyland has set new benchmarks in the aftermarket division,” Riyaz assured.
He said the differentiating factor among competitions would be measured on after sales service with quality of service delivery as technology platforms are getting unified with respect to performance and comfort.
Also noting that increasing customer awareness and technological advancement prompted this reaction, Riyaz said Ashok Leyland will equip all service networks with special tools and other sophisticated equipment to ensure best service delivery to customers.
“At Ashok Leyland, we have a robust system to ensure customers get the best and our customers are always assured that they have taken the right decision in their choice,” Riyaz affirmed.
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