Africa Prudential: Zubaida joins Board as independent non-executive director

In pursuit of its business diversification strategy, Africa Prudential Plc has appointed Zubaida Mahey Rasheed to its Board of Directors as an Independent Non-Executive Director.

The appointment is to strengthen the Company, as it seeks to consolidate on its digital transformation drive and pivoting from its core registrar business to providing digital solutions and technology services.

Zubaida is a distinguished technocrat with over four decades experience in public and private sectors. Her appointment became effective from February 24, 2021, subject to the approval of the Securities and Exchange Commission.

She worked with NITEL Plc for 23 years, rising to the position of Executive Director. She gained significant experience in Corporate Strategic Management of Human and Material resources, for organisational success and was responsible for the overall marketing portfolio of the organization up to its time of privatisation.

Since 2008, she has been the CEO of Zaiydah Haleem Resources Nigeria Limited, a private company involved in training programmes and Consultancy and Supplies. She is equally serving as Deputy Coordinator of Technical Working Group (TWG) for the preparation of Medium-Term National Development Plan (MTNDP) 2021-2025 & Nigeria Agenda 2050 (Business Environment, Trade, Competitiveness and Product Space Mapping).

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Zubaida has a BSc degree in Economics from Ahmadu Bello University obtained in 1977. She is a member of the Nigerian Institute of Management and Associate member, National Institute of Marketing, Nigeria.

She is currently a member of the Board of Directors of Nigeria Internet Exchange Point, which is an organisation responsible for allowing Network operators, Internet Service Providers (ISPs) and content providers to exchange Internet traffic between their networks, by means of peering agreement thus keeping the traffic within Nigeria.

Other organizations, where she serves at the Board level are, the Isa Wali Empowerment Initiative (IWEI), a non-governmental and non-profit organization aimed at transforming the lives of the most vulnerable, and Imam Na’ibi Wali Educational Foundation, a non-governmental and non-profit organization aimed at promoting and creating a better world for women and children in the society through education and skill acquisition programs.

“On behalf of the Board and Management of Africa Prudential Plc, I am pleased to welcome Zubaida to the Board. Zubaida’s track record demonstrates and embodies our company core values of execution, excellence, and enterprise, and I remain confident that this well-deserved appointment will further strengthen Africa Prudential Plc’s position as the regional industry leader across board, and in particular, in automation, innovation, investor relations, business support solutions and customer experience,” said Eniola Fadayomi, Chairman, Africa Prudential Plc.

‘I am honoured to accept this new appointment as an Independent Non – Executive Director at Africa Prudential Plc. The Company has been at the forefront of product innovation, within and outside the investor services’ space in Africa and I am committed to working to take Africa Prudential Plc to greater heights,” stated Zubaida Rasheed, incoming Independent Non–Executive Director, Africa Prudential Plc.