The law of leadership

2020 require you to lead. Lead it and others. A leader is defined as the one that knows the way, goes the way and shows the way. It’s beyond competence, its sustainable through others. Be on or stay closer to one so it rubs off. Be close to the greater ones you know for their lives and success stories hold templates to where you need to be. Get a mentor or get closer to the one you already have. Follow the steps of great leaders and successful people before you.

In the words of Lao-Tzu, “a leader is best when people barely know he exists, not so good when people obey and acclaim him, worse when they despise him. But of a good leader who talks little when his work is done, his aim fulfilled, they will say: We did it ourselves.”  Leadership isn’t always about being on top or in front. Basic level of leadership is about how many people are actually following you, the advanced level looks at how many leaders and not followers that follow you.

Practical Applications and Tips: Volunteer to lead a pack. Know the way, go the way and more importantly show the way. Stay off ego. Real leaders travel light, not carrying the heavyweight of self-centeredness and ego.

The law of marketing

Sell yourself to the world in 2020. Let them know you and what you can offer. In marketing, positioning is everything – create the right PERCEPTION for yourself in 2020.  For you to grow you may need to identify your market first of all. And then have sets of differentiations with a specialization. While at it, take out distractions. Build a tribe using a strategic inner circle model to have your own community. It’s called concentration.

When it comes to marketing, know your market. There are always three major competitors in any free market within any one industry. Knowing your position in the market (alongside your product lifecycle and the BCG Market Share (x axis) – Market Growth (y-axis) quadrant should determine your strategy. By market share, we can divide the categories of companies into the following:

Number 1 firm: it fights for total market domination (Use Defensive Marketing)

Number 2 firm: it fights for increased market share (Use Offensive Marketing)

Number 3 firm (rest of them): it fights for profitable survival (Use Flank and guerrilla Marketing)

Practical applications and tips: Try to sell something today. And then try it again tomorrow. And then every day.

The law of perseverance

Don’t give up for 2020 is a much better year. If you do what you need to do and then try your best one more time, you’d succeed this time around. Perseverance is trying 19 times and succeeding the 20th. Perseverance is the hard work you do after you get tired of doing the hard work you already did. Its 1 percent inspiration and 99 percent perspiration. – In 2020, be in STEADY DETERMINATION

Practical Applications and Tip: Practice.  Grit. Do you remember that time you thought you couldn’t survive? Well, you did and you can do it again. Stay long enough at whatever you’re on, starting from reading this entire article again when you are done. You’d immediately discover what happens when you focus deeper.

The law of excellence and growth

 Have an attitude for excellence in 2020 and let it show. Have an attitude, the result of always striving to do better – ASPIRE TO BE OUTSTANDING

The law of demography

Create your own niche in 2020. For what you do, strategically find and map out the people that need what you have to offer and you’ve found the business and product to succeed.

Just like the local market woman in the ghetto knows that the success of her trade for the day depends on where she puts her stool and tray to exhibit her goods, so should every business person.  Ineffective marketing most times comes from picking a strategy that does not match your company’s realistic market position or target market.

In 2020, understand demography, its projection and then go further ahead to conceive how they can fit into the picture they have. They just don’t conceive new products; they preconceive the customers for those products.

Demography usually involves the study of human populations in relation to behavioural patterns and characteristics, including their size, growth, dynamics, lifestyles, density, patterns of distribution, and statistics regarding people. But, at this point, we might be tempted to ask ourselves; “what is the link between demography and business. You’d have to ask -who are your customers and who will they be in the future. Also, ask, how can you affect a fraction of them, where are the aspirations, chances and threats of your business/market?

The law of profitability

Learn how to make and stack up your gains this year. Be more financially intelligent. Pay attention to the battle between your earning power and your spending culture. Ensure that you don’t spend more than you earn, and as for earning, maybe now is the best time to create another channel of income else just find the best ways to begin to add more value, more profitably. Add value but profitably. And in that value, ensure that your expenditure is less than your income else you may be climbing a business ladder that is leaning on the wrong wall.

This year differentiate between business and favours. In whatever you do, if it’s not for free, then…MAKE WORTHY THE FEE.

The law of generosity          

The truth is, it’s another year and we are not getting any younger. It’s a New Year means that we have one more year less to live. As we grow older, great people realize that a good life and success comes from not how much we can take but how much we can give. Maybe this year is the best time to see what you can also begin to give back to life and others. As we grow older, what we have done for ourselves alone dies with us; what we have done for others and the world remains – SHARE MORE IN 2020.

The law of legacy                     

As we grow older, understand that the true test of whatever you are building is succession. The greatest use of life is to spend it for something that will outlast it. In 2020, be a deeper and more matured person. Begin to take more seriously, the things that matter, legacy. Begin to Live to Be Remembered for Good.

Like I’d always ask if we were to leave where we are right now and never return, would growth be sure without us, would the things we stand for and the inventions and plans we made continue? What is your current legacy?