A lady once told me about her interest in two very different fields. Graphic design and accounting, and I wondered why she had to choose. She was super good at both, and it could be her unique selling point if she put her mind to it. It was such an eye-opener for her. Another way to go could have been to become a graphic designer for accountants or an accountant for graphic designers.
Remember, some passions and skills exist to support your primary goals, skills, or purpose. Not everything has to take the lead. I am an excellent networker, but I won’t present myself as a “sales manager.” Instead, I use my networking skills for the growth of my business. Don’t monetize everything.
Most accountants only know numbers, and for most people, numbers are boring. However, if you could present those numbers in aesthetically pleasing ways, then that’s a super plus! That, in itself, is the niche. Niching doesn’t mean – pick one. It just means be just right for your smallest possible audience. Be the best you can be for them.
These are a few ways to niche if you are multi-talented:
As a multi-talented creator, I can understand and relate when people who possess diverse talents get confused about how to niche down; and There are four things you can do when you feel stuck or if niching down bothers you:
The Rihanna Strategy: Rihanna built herself as a music thought-leader and got us to trust her as a musician. Then she acted, and we transferred that trust to her movies.
Then, she shared Fenty with us, and we transferred that trust to Fenty. Pick one as a foundation and get us to trust you at that one, then expand.
The Chris Brown Strategy: Chris Brown can draw, dance, act, sing, gosh! The man can do many things but guess what? He is an entertainer. They are all connected. You can find a thread that connects most of the dots. Introspect, you’ll notice that one thing may connect most of the things you do. Find the connection.
The Kanye Strategy: Kanye is a fantastic creator. Who knew he could be a fashion creator? Well, guess what he did? He created a separate brand and called it Yeezy. Yeezy can exist independent of Kanye, just like “Sunday Service.” You can create a whole new company for the others and pick one to focus on as a personal brand but stay involved.
If you are still very young, don’t bother niching—experiment and document your journey. Tell us what you learned, how you applied it, why you found it interesting, and stuff like that. You can only niche when you have several things to filter into a niche. You can’t build an ikigai Venn diagram based solely on just your passion. You need skill, knowledge, passion, viability, and value to all play a part.
Dedicate time to building your niche. Create value & content for your niche. But this advice only applies to people who have tried a few things in their lives and understand who they want to serve.
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Have any questions or challenges you are facing? Please write me an email telling me your story, stating your challenges and asking me your question – [email protected] I’ll answer the top 3 every last Monday of the month.
