Operators in Nigeria’s experiential marketing, a segment of Integrated Marketing Communication industry that is going through excruciating times have been...
Nigeria is inching closer to winning the elusive Cannes awards as evidences of global recognition of Nigerian creative works point...
An inflow from Open Market Operation (OMO) maturities worth N105.2 billion is expected to bolster banking system liquidity this week....
Major issues that keep Chief Executive Officers awake are declining revenue, increasing operational cost and consequently, no profit. In this...
Management of Stanbic IBTC is combing Nigeria’s public relations industry in search of a reputable new PR agency to handle...
Chris Ogbechie, a Senior Faculty Officer, Lagos Business School (LBS) has assessed marketing practice in contemporary world and said that...
As Nigeria continues its struggle over bad image and stereotyping by Western media, the National Institute of Marketing of Nigeria...
The Lead Consultant of TPT International, Adetokunbo Modupe has said that disruptive innovation remains the critical life support that will...
Smile Telecoms, a Pan-African 4GLTE telecommunications group with operations in Nigeria, Uganda, Tanzania and the Democratic Republic of the Congo,...
Leading brand management and advertising company, Zenera Consulting, won the Outstanding Brand Management Company of the Year award while its...
Flour Mills of Nigeria Plc, foremost market operator in food and agro-allied products has outlined an ambitious business plan for...
In the last 10 years, the Nigerian advertising industry has witnessed disruptions with digital advertising continually occupying bigger space. Global...
Leading Perception Management firm CMC Connect has announced the transition of its flagship affiliation from Burson-Marsteller to CMC Connect Burson,...
Share of beer drink in the overall liquid consumption in Nigeria is 12 percent as at 2017, a report by...
Eat ‘N’Go Limited operators of America’s Domino Pizza, Cold Stone and Pinkberry Gourmet Frozen Yoghurt brands is not ready for...