Worldwide revenue at Omnicom Group increased to $3.4 billion in the first quarter of 2014, up 3 percent from the...
Worldwide revenue at Omnicom Group increased to $3.4 billion in the first quarter of 2014, up 3 percent from the...
Fiyinfoluwa Williams is client services account manager within the mobile marketing division of Sponge Nigeria. In this interview, she assesses...
Fiyinfoluwa Williams is client services account manager within the mobile marketing division of Sponge Nigeria. In this interview, she assesses...
Following a month-long campaign to raise the awareness of its consumers on the price reduction of its product and to...
Following a month-long campaign to raise the awareness of its consumers on the price reduction of its product and to...
MultiChoice has officially launched BoxOffice in Nigeria, in what is yet another move to provide DStv subscribers with the ultimate...
Google spent £15 million on television advertising in 2013, £5 million on outdoor media, £4 million on cinema and £3.5...
The biggest show on TV, Nigerian Idol, produced by Optima Media Group and sponsored by Etisalat and Pepsi, is set...
Arrangements have been concluded for the six most outstanding Nigerian talents discovered during the 2013 edition of the Airtel Rising...
Trading, defined by most simply as the buying and selling of commodities, in Nigeria is undergoing some of the most...
Against speculations that the Nigerian print media industry is saturated, Ikechukwu Amaechi, the managing director of Acclaim Communications Limited, publisher...
Some marketing communication practitioners, guided by centric interests, may not agree with one of their own George Thorpe, who last...
A major global event this year is the World Cup starting on June 12 in Brazil. Almost all the million football...
Imagine life without colours! This would have been monotonous and boring. Colours bring excitement and add aesthetics to life. “The...