- Wednesday, July 01, 2026
BusinessDay
In a bid to provide a platform that will entertain and educate commuters on transportation network, Value Media, an in-transit...
The National Institute of Marketing of Nigeria (NIMN) has formally joined the Association of Professional Bodies of Nigeria (APBN) ....
A global survey of over 200 reporters and editors found that 72% agree that traditional media outlets are the most...
In line with its drive to engage its consumers at their various touch points and reward them for their loyalty,...
Last week the much anticipated latest “kid on the block” for the Apple company was unveiled – the iPhone 7...
In Q2 2016, as part of the regional development programme, OMD joined forces with Facebook to launch a bespoke e-learning initiative...
Airtel Nigeria, a foremost telecommunication company has launched season three of its Touching lives Corporate Social Responsibility initiative. The initiative...
Marketing communication industry is really reeling under difficult economic weather as the operators clients in various sectors have scaled down...
Client/agency relationship is a very important one in the marketing structure. A company/brand (referred to as client in this case)...
The consumer decision journey has evolved from the early days of brand building. To successfully build brands today, marketers should...
The new DStv compact is a campaign aimed at demystifying the long held notion that DStv bouquet is expensive. X3M...
The Out-of-Home advertising is not the only industry affected by the present harsh economy under the Buhari administration occasioned by ...
The economic landscape in Nigeria has been a cause of worry in the past few months; everyone on the street...
The key to success during a downturn is maintaining focus. Keep your witsabout you and focus on the following: if...
In line with its vision to thrill its consumers and provide them varieties of options to choose from, Sosaco Nigeria...
