Girish Sharma, general manager of Dufil Prima Foods, maker of Indomie Noodles has put the value of investments in Nigeria’s...
Former Chairman of Advertising Practitioners Council of Nigeria (APCON) and CEO Prima Garnet Africa, LoluAkinwunmi has called for a general...
For many years, iconic brands have taken leadership positions in being part of the discourse on political, social and economic...
Grey, global communication agency and part of WPP has returned to Nigeria, having appointed 35- year old foremost advertising agency,...
The Public Relations Consultants Association of Nigeria (PRCAN), the professional association charged with the responsibility of regulating public relations consulting...
BBDO West Africa, one of Nigeria’s fastest-growing advertising agencies, has recorded an impressive string of accounts wins. The feat, achieved...
Girish Sharma is the general manager, Dufil Prima Foods, maker of Indomie brand of noodles. Dufil introduced noodles first in...
Nigerian media agencies who are presently struggling for survival over consequencies of economic recession are facing another round of business...
Within the larger Nigerian context, the word “Demarketing” has been used to mean one thing – when your competitors engage...
AJE Group, a multinational beverage company in Nigeria which stirred the market in 2015 with Big Cola, a new 65...
Nigeria pays the least DSTV subscription rates of countries where Pay Tv company, Multichoice, has its footprints, as deduced from...
Star Lager Beer has unveiled a novel initiative to bring together music and football for the excitement of its consumers....
The social media landscape was transformed with the launch of Snapchat in 2011; the app has demonstrated enormous potentials going...
Globally, it is common phenomenon to adopt workable ideas and embrace tested partnerships to achieve successes. Nigeria is behind Digital...
Is Africa a neo-colonialist continent, either by practice or belief? Recent events including the Fanta and Sprite issue tend to...