Yvonne Jegede and her quest for pure love

By Segun Adeseye

Like many Nigerians, the pulsating rhythm of the Nigerian entertainment industry is one I am interested in. I couldn’t help but be intrigued by Yvonne Jegede, who recently has recently taken on a new journey, that resonates deeply with her identity as a devoted mother in her collaboration with a brand that has the Pure Love of Mums at its core.

Partnering with Golden Terra Oil, Jegede passionately promotes healthy cooking oil consumption, emphasizing its importance for her family’s well-being. This collaboration marks a significant shift in Jegede’s public persona, highlighting her dedication to nurturing her family with the best possible ingredients. Delving into Jegede’s social media platforms, one is immediately struck by the authenticity of her collaboration with Golden Terra Oil, notably the seamless integration of her advocacy alongside poignant reflections on motherhood.

As an actress, film producer, and television personality, Jegede has strategically utilized her social media platform to champion Golden Terra Oil. Through carefully crafted posts, she not only portrays herself as an actress but also as a dedicated mother, emphasizing the significance of nourishing her family with premium ingredients for optimal heart health.

In a particularly impactful post, Jegede, cradling a bottle of cooking oil with reverence, articulates her commitment to providing her loved ones with the best, equating the purity of the product with a mother’s unconditional love. Additionally, her announcement of the collaboration on International Women’s Day underscores the brand’s alignment with celebrating women and their selfless contributions to family and society at large.

Further reinforcing the emotional resonance of the collaboration, Jegede reflects on her own upbringing and the warmth associated with her mother’s cooking, drawing parallels to her own role as a mother nurturing her son with similar care. This advocacy effort takes on added significance considering women’s pivotal role in culinary matters, making Jegede’s endorsement a compelling narrative to observe.

My investigation took an intriguing turn when I stumbled upon insights from Probal Bhattacharya, Chief Marketing Officer, TGI Group, the parent company of Golden Terra Oil. Probal Bhattacharya’s affirmations regarding Jegede’s alignment with the brand’s values coupled with Yvonne’s connection with the masses hinted at a meaningful collaboration aimed at resonating with households nationwide.

Probal said, “At Golden Terra, we believe there’s no purer love than the one poured into every meal a mother makes. That’s why we’re happy to welcome Yvonne Jegede to the Golden Terra family! Her views on motherhood, nurturing loved ones and her passion for healthy living complements the care and quality we put into every bottle of Golden Terra Oil. With Yvonne on board, we know even more families will experience the taste of pure love in their kitchens.”

Golden Terra Oil is a product that makes mothers like Yvonne feel at ease when cooking because they are feeding their families with the right nutrients for growth and well-being. As a mother focused on her family’s health, she can express this pure love by making delicious and healthy meals for her family. I look forward to future communications from her, educating her audience on making informed cooking oil choices.

Golden Terra Soya Oil is a premium, all-purpose cooking oil made from 100% pure soya beans, sourced and manufactured in Nigeria. It contains 5x more PUFA (Polyunsaturated Fatty Acids) proven to deliver numerous health benefits, like reducing cholesterol, maintaining a healthier heart, enhancing nerve function, boosting brain health, and supporting muscle strength. Discerning consumers trust Golden Terra Soya Oil to bring an unmatched balance of Taste & Health to every dish cooked with it. Available in various sizes, including 1000ml pouch, 700ml and 1.4L bottles, and 2.5L, 4.5L, and 25L kegs.

Tropical General Investments (TGI) Group is an international investment and holding company with diversified interests and investments across Africa, The Middle East, Asia, and other emerging markets. TGI’s investments focus on driving inclusivity and value addition using locally sourced raw materials, state-of-the-art manufacturing facilities, and a highly skilled workforce to produce world-class products that are consumed both locally and exported to global markets. Across markets, TGI Group owns over a hundred leading brands in Fast Moving Consumer Goods, Agricultural Inputs, Industrial Chemicals, Homecare Products and Pharmaceuticals.

Adeseye is a brand analyst