• Saturday, July 13, 2024
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Yellow Brick Road appoints Foluso Phillips as board chairman


Yellow Brick Road has announced the appointment of Foluso Phillips as the new chairman of the communications agency. Phillips is the founder and chairman of Phillips Consulting, the premier indigenous management consultancy in the nation. He is also the chairman of the Nigerian Economic Summit Group and sits on the board of various organisations, including the Nigeria-South Africa Chamber of Commerce, the Special Olympics of Nigeria and the Nigerian Leadership Initiative.

Yellow Brick Road is an integrated communications agency, which evolved from ZK Advertising in 2011. Its founders, Kaliko Olowole and Nnenna Onyewuchi took over with the express aim of fundamentally changing the relationship of agencies to clients, shifting from service provider to true strategic partner.

Over the last nine years (first as ZK and later as Yellow Brick Road), the company has worked with local and international brands including FirstBank, Dangote, Oando, FCMB, ARM, PZ Cussons, SABMiller, Blackberry, The British Council, and Standard Chartered. The agency was also responsible for both the launch of Celtel in Nigeria and the subsequent rebranding to Zain.

Phillips’ experience building an internationally respected business brand over the last 21 years makes him the ideal person to guide Yellow Brick Road on its path to becoming a nationally and internationally recognised example of excellence in its industry.

Commenting on his appointment, in a statement Phillips said: “I look forward to acting as the chairman of Yellow Brick Road as I particularly share their vision of transforming their role in the marketing communications industry from that of service provider to communications partner. I am also encouraged by the energy and enthusiasm of not just its management but the team as a whole.”

Managing director of Yellow Brick Road, Kaliko Olowole remarked, “we began the search for a chairman for the agency well over two years ago and after much deliberation we decided Mr. Phillips would be the best fit, both culturally and professionally. We are deeply honoured that Phillips has agreed to be our chairman and look forward to some really exciting times ahead.”

Nnenna Onyewuchi, the director of strategy and co-founder, also added: “Phillips has built a strong and sustainable business, while maintaining a sterling reputation as an ethical professional. There is no better example for what we are striving to create here at Yellow Brick Road.”