BusinessDay

X3M Ideas, Noah’s Ark, DDB, SO&U win big at 2019 LAIF Awards

X3M Ideas, Noah’s Ark, DDB Lagos, SO&U won the highest number of awards at the 2019 Lagos Ideas Festival, LAIF Awards held last weekend in Lagos.

It was gathered that Insight Publicis, one of the largest advertising agencies in Nigeria and West Africa did not participate in the competition this year. The agency last year won total 24 medals- five gold, 10 silver and nine bronze medals. There was no immediate reason for pulling out of the competition this year. Insight Redefini Group had early this year appointed Tendai Mhizha, a Zimbabwean as Managing Director of its flagship creative ideas hub, Insight Publicis in place of the former Managing Director, Feyi Olubodun, who left the services of the foremost agency.

In the keenly contest 2019 award,  X3M Ideas won a total of 11 medals- three gold, 2 silver, five Bronze medals. The agency run by Steve Babaeko that has taken clients such as 9Mobile, Glo and others to greater heights also won the Grand Prix award.

Noah’s Ark won a total of 21 medals – Five gold, six silver and 10 bronze medals; DDB won 14 medals – three  gold, four silver and 7 bronze medals while SO&U won 11 medals – three gold, five silver and three bronze medals.

Other winners on the night of Tori Tori award, an event to celebrate Nigerian culture and narrative were Isobar with two gold, three silver and three bronze medals; BBDO won two gold, one silver and five bronze medals; Seven Interactive won one gold, six silver and four bronze medals. Ogilvy Nigeria won a total of 6 medals made up of – one gold, four silver and one bronze medals; Leo Burnnet won a total of 8 medals – one gold, three silver and four bronze medals while TBWA Concept run by Kelechi Nwosu won one gold, one silver and six bronze medals.

The jury for the award this year comprises veterans and young advertising practitioners with officials from Ghana and other parts of Africa.

This year’s Lagos Ideas Festival, Laif awards, in its 13- year history was amazing with full of glitz and glamour as everything around it this year was celebration of Nigerian culture. The dress code  for the award with the theme: ‘Tori Tori of Laif’ was purely Nigerian as Ad men were seen in their traditional Nigerian attire.

It is expected that this cultural identification and celebration will be sustained in the industry to deepen the knowledge of Nigerian culture. LAIF awards is one of the most consistent pillars of the milestone achievement of Association of Advertising Agencies of Nigeria, AAAN.

 

Daniel Obi

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