• Friday, March 29, 2024
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TGI Distri hits seasoning market with Terra Seasoning Cubes

Terra Seasoning Cubes

TGI Distri Limited has launched Terra Seasoning Cubes in all markets across Nigeria. This was announced on Monday at a press briefing at its head office in Lagos.

Speaking during the press briefing, Sunil Sawhney, TGI group executive director (Foods and Dist.) and managing director of TGI Distri, said Terra Seasoning Cubes are a true cooking sensation, allowing everybody to enjoy great taste.

“We are now releasing two variants: Beef and Chicken into the market. Both variants come in single cubes of 4gm. Terra Cubes have particularly been designed to meet the palate requirements of all Nigerians especially in terms of aroma and flavour. They are also designed to preserve the aroma of meals during and after cooking,” he said.

He explained that the response from product testers and early adopters has been encouraging, adding that the company could not be more enthusiastic about releasing the seasoning revolution to the market.

Also speaking at the product unveiling event, Onyekachi Onubogu, executive director – commercial of TGI Distri, said: “Terra seasoning is launching with two SKUs to address different pocket power: 50-cube pack and a 25-cube pack. We are also launching with 5 free cubes in the 50-cube pack and 2 free cubes in the 25-cube pack as a consumer promo.”

Giving reasons for the choice of the brand’s pay-off line ‘Locks the aroma in; Gets the taste out’, Onubogu stated that Terra Seasoning Cube has been formulated and manufactured to preserve the aroma of meals during and after cooking.

Responding to a question on why he believes the new brand wouldn’t have side effects to its users accepted by the market, Sawhney said, “We have conducted an intense research and we have been able to discern the needs of our customers. Our cube contains lesser salts in comparison to other brands. This will therefore improve healthy eating. We believe in studying the needs of our consumers and acquiring genuine insights into their requirements and demands. We respond to these requirements with better products and services that enhance the quality of life. We support our product offerings with strategic marketing and sales initiatives.”

Sawhney continued, “We’re excited to be launching these new variants of seasoning cube into the market and we have no doubt that in a short period of time Terra Seasoning will gain competitive edge over other brands and control a large chunk of the market”.

“Terra Seasoning Cube is an outcome of painstaking research. It is many steps ahead of other brands in the market in terms of taste and aroma. I enjoin everyone to try it,” he added.

 

CHINYERE OKEKE