So Fresh Neighbourhood Market Limited, plans to invest $10 million over the next 10 years, as the food restaurant chain expands its fast-growing healthy lifestyle and wellness revolution across the West African region.
So Fresh is Nigeria’s premium healthy food chain outlets for a wide range of fresh, delicious, nutrient-rich and healthy meals. To celebrate its 10th anniversary, So Fresh opens its 10th outlet in Gwarinpa, Abuja, in furthering the So Fresh mission of making food easily accessible thereby ensuring good health and wellbeing for Nigerians
Kehinde Olomojobi, So Fresh board chairperson, said the company plans to surpass 100 stores, while keeping the focus to building a healthy nation, create jobs and expand the learning and capacity in the food retail space.
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“The positive impact of So Fresh expansion will be huge on the Nigerian local economy as it provides a viable outlet to small holder farmers, manufacturers, wholesalers, facility technicians and other SMEs. Every new outlet opened by So Fresh puts a smile directly on Nigerians faces,” said Olomojobi.
Olagoke Balogun, CEO, So Fresh, said over the last 10 years, the company has been at the forefront of the healthy lifestyle and wellness revolution in Nigeria, by promoting healthier eating alternatives and habits in line with the So Fresh mission of ‘Inspiring you to live fresh, live healthily’.
“So Fresh will continue to play its part in support of the achievement of the UN Sustainable Development Goals 2 and 3 in Nigeria, as we expand our reach across the nation. We inspire people to live healthier and happier lives, by enriching them with fresh, wholesome, nutrient-rich, and delicious meals. Not only do we serve real food, fresh and healthy from nature, at the core of what we do is the people we serve,” Balogun said.
According to him, every So Fresh outlet is an inspiration for Nigerians to live the healthy life they have always wanted. “So Fresh remains committed to promoting a lifestyle of living healthy by consciously ensuring that what we eat, where it comes from and how it is prepared is healthy, safe, and beneficial to her customers wellbeing,” said Balogun.
Abimbola Balogun, the COO, So Fresh said, “So Fresh’s growth continues to be predicated on its focused drive, consistency in maintaining its high standards of food safety and quality products, while obsessed about connecting with customers and delivering excellent service always”.
