SMOOV Chapman brand upholds quality, introduces new label

The La Casera Company PLC (TLCC), a soft drink Company based in Lagos Nigeria has unveiled refresh and vibrant new look for the SMOOV Chapman brand. SMOOV Chapman was introduced into the Nigerian Market in Sep 2014 in a 50cl SKU but later made available in 35cl and 60cl SKU. It is also the first ready-to-drink Chapman in PET.

Chinedum Okereke, Managing Director of the company while unveiling the new look of the brand tagged “Fresh Label…Same Original Taste…SMOOVIT”, last weekend in Lagos said “The La Casera Company is excited to introduce our refresh SMOOV Chapman Label, which is a testament to our commitment to innovation, commitment and sustainability”.

Okereke further said that in the company’s bid to keep satisfying customers needs, “we engaged one of the best Label Research Agencies to know what our esteemed consumers want for a label. The result is what we unveiled. He also stated that The SMOOV Chapman brand was added to the TLCC portfolio to tackle the increasing demand in consumers’ choice of flavors.

In addition, and as quoted by the Commercial Director, Vishal Kaveti, “We have a new colorful and artistic label that speaks to all our key target audience, cutting across all social economic groups, gender and age, but be assured that the taste and quality is same.” He added that the new label is set to be rolled out and consumers can expect to see the new design in stores close to them.

The fresh label showcases vibrant imagery and reflects the brand’s dedication to keeping up with contemporary trends and providing a premium Chapman experience. With this label refresh, the brand wants to create packaging that visually communicates the excitement and quality inside every bottle.

Julleanne Ihuoma Oriakhi, Senior Brand Manager, Carbonated Soft Drinks (CSD) Category said in working on the design, “we ensured clarity in visuals, information on label, attractiveness, distinctiveness within the Chapman CSD category whilst ensuring all regulatory standards and approvals are met”.