• Tuesday, December 05, 2023
businessday logo


Seasoning firm rewards distributors for high sales volume


 In the face of economic crisis, consumers are forced to re-assess their expenditure and cut back on the number of times they eat out.

With innovative cooking sauces, food manufacturers are seizing the occasion to introduce products that allow consumers re-create the restaurant experience from the comfort of their home. To this extent, manufacturers have responded to the growth by launching single-portion cooking sauces.

With successful innovation based on deep consumer understanding, growing consumers’ orientation, experts say remains the hallmark of getting more market share in the food and seasoning market.

Speaking during Bayswaters Industries Limited reward for distributors in Lagos, Reggie Uduhiri, director, marketing, Bayswater Industries, said “the success of Mr. Chef Cube seasoning, which comes from the stables of Bayswater Industries Ltd, is a testimony of consumers growing orientation to quality products.”

With the success of Mr. Chef clearly reflected in the high volume of sales recorded during the last quarter of 2012, Uduhiri said the food seasoning was now an accepted brand leader for the Nigerian consumers.

The secret behind the seasoning success is in its natural ingredients that help in giving nutritional benefits to consumers, Uduhiri said, saying aside being rich source of iodine, it has a number of antioxidant properties beneficial to healthy living.

“The introduction of Mr. Chef seasoning in 25 cube pack size and Mom’s Pride super seasoning in 7 and 10 grams sachet size is to demonstrate of the continuous improvement in qualitative packaging and offer wide range of choice to fit our numerous consumers pocket.