Seaman’s Schnapps has unveiled a new marketing campaign tagged, ‘Unlock your blessings’. This is in a bid to further deepen its market share and solidify its position as the foremost spirit brand in Nigeria.
The campaign highlights the universal desire for blessings, and the positive and progressive change they bring regardless of faith, belief, gender, race or creed.
Debo Adebowale, marketing and communications manager, Grand Oak, said the campaign encourages Nigerians to find their path towards being blessed by recognising and celebrating the small wins and day-to-day joys that make life remarkable.
He said further that through the ‘Unlock your blessings’ campaign, Seaman’s Schnapps aims to cultivate a sense of gratitude among people of all ages and demographics, sensitizing them to the blessings that surround them.
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According to him, the insight behind the campaign stems from the understanding that blessings, whether big or small, are sought after by everyone for their ability to enhance hope and bring about spiritual uplifting.
Adebowale said further that Seaman’s Schnapps firmly believes that spirituality transcends race, gender, and age; therefore making blessings a shared aspiration . According to him, blessings are subjective and can be influenced by individual or communal factors such as age, tribe, among others.
“This campaign aligns perfectly with our mission to provide spiritual upliftment and serves as an enabler of blessings in the lives of our consumers. By fostering a positive mindset and acknowledging the small wins in everyday life, we aim to inspire gratitude, hope, and a greater sense of well-being among our audience,” said Adebowale.
While people often associate blessings with landmark moments such as childbirth, weddings, or career milestones, Seaman’s Schnapps wants to remind everyone that everyday situations, such as good health, safety, and the ability to afford basic needs, are also blessings worthy of gratitude, especially during challenging economic times.
“The campaign also beautifully captures the essence of gratitude and hope, reminding us all to appreciate the blessings, big and small, that surround us,” he said.
