• Monday, April 22, 2024
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BusinessDay

Samsung showcases ultra-high definition ‘floating’ TV,

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Major player in digital media and digital convergence technologies, Samsung Electronics West Africa, has announced its first ultra-high definition TV, with a ‘floating’ design which, according to the company, will revolutionise home cinema all over the world.

Housed within an easel-like frame that allows it to rotate freely and appear to float in mid-air, the 85-inch TV offers four times the pixels available on other smart TVs in the market. The product was unveiled earlier this year by Samsung at the CES 2013 in Las Vegas, USA, and will be available in Nigeria at the end of April.

Making the announcement at a press briefing in Lagos, Brovo Kim, managing director, Samsung Electronics West Africa, reiterated Samsung’s goal of creating new experiences for its consumers through its deep understanding of consumers’ lives and its relentless pursuit of discovery and innovation.

“At Samsung, our mission is to help people discover a world of possibilities. We aim to delight them, bringing not just what they expect, but what they have never dreamed is possible. Our new Ultra High Definition Smart TV is delivering on this commitment, re-inventing home entertainment and re-invigorating the consumer electronics market with seamless navigation and personalised user experience, all to create the ultimate lean-back experience for our consumers,” he said.

Building on Samsung’s smart TV platform leadership, the large screen, Ultra High Definition TV offers a blend of technology and craftsmanship to deliver greater detail, unmatched clarity and an immersive and vivid picture quality to viewers. The TV also provides an audio experience to match its screen size, with an array of 120-watt speakers seamlessly built into the frame of the TV.

In addition, users can enjoy enhanced search, navigation and control features, with Samsung’s S-Recommendation with Voice Interaction technology, a personal guide to discovering new and preferred content on Samsung Smart TVs. Using the new technology, viewers can ask the Smart TV for movie and TV show suggestions or request films that feature specific actors.