Determined to support the profitability of small and medium scale enterprises in Nigeria, Redrick PR limited has recognised 14 SMEs with high growth potential as part of its annual “14 Brands We Love” campaign.
The initiative according to Redrick PR limited is aimed at showcasing highly prospective brands in Nigeria and to appreciate companies and their Chief Executive Officers for their exemplary efforts in promoting the private sector.
Ijebusonma Balogun, chief executive officer, Redrick PR limited says the 14 brands selected in this year were chosen for their innovative ideas, dynamism, motivation and ambition to push the private sector revenue generation potential in Nigeria and promote entrepreneurship amongst Nigerian youth.
According to PWC,”The SME sector is the backbone of major developed economies, as well as important contributors to employment, economic and export growth.
In Nigeria, SMEs contribute 48 percent of national GDP, account for 96 percent of businesses and 84 percent of employment. Small and medium scale enterprises (SMEs) in Nigeria have contributed about 48 percent of the national GDP in the last five years.
With a total number of about 17.4 million, they account for about 50 percent of industrial jobs and nearly 90 percent of the manufacturing sector, in terms of number of enterprises.”
Balogun stated that the ‘14 Brands We Love includes: DO.II Designs, a one-stop shop that locally manufactures home and office furniture for the corporate, hospitality and residential markets.
Dolphin Swim School, which provides women and children only swim lessons taught by trained and certified instructors in a safe and secure environment with an array of programs ranging from beginners to advance.
Ecoprune is a social enterprise promoting waste recycling in Nigeria. Others are Easy Shop Easy Cook, the foremost multi-platform fresh grocery delivery company in Nigeria that provides domestic support services to working professionals through technology.
Fibre, the most secure and convenient online platform that Nigerians can find and pay for rental accommodation; Forthworth Farms; Hans and René, Nigeria’s leading gelateria and baked goods brand; ILÉ EROS,
Lagos Food Bank, an NGO to reduce hunger and malnutrition to the underserved in society; LuLu Lingerie; Paystack a technology company powering payments and growth for business in Africa
Balogun further revealed that ReelFruit a fruit processing, packaging and marketing company founded in 2012; So Fresh, Nigeria’s pioneer and fastest growing healthy food chain that offers a wide range of fresh, delicious, nutrient-rich and healthy meals and Wilson’s Lemonade, a company committed to sourcing locally and processing real-fruit based products makes up the list.
KELECHI EWUZIE
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