An indigenous multimillion naira jewellery designing firm, Rare Gems Limited has introduced Rare Gems special wristwatches brand to its bouquet of offering.
Unveiling the product last weekend in Lagos, the CEO of the multimillion Naira firm, Talatu Olulana, said the wristwatches which were designed and manufactured for tropical environment come in to Nigerian market with over two years warranty.
Talatu who started jewellery selling business with only N5,000 in the year 2000 assured consumers that the engine live of the new watches are made to withstand African climate and higher temperature. This, she said would definitely elongate the life span of the product. According to her, the wrist watches which are coming in seven designs are water resistant
Rare Gems CEO who said she designs but produces in Switzerland said the new wrist watches were introduced to satisfy Nigerian market which desires durable and quality wrist watches.
On her jewellery, she said they are made five times stronger than conventional jewellery and they fit the African climate. She said that jewellery made for other climes wash when they come into African market.
Talatu who said that the potential in jewellery business in huge but regretted the lack of support in tapping the business. “Nigeria has the finest steel but unfortunately, these steel products are being exported at lower value but if we can harness them, and begin to manufacture here, it would spell out good for Nigeria and create employment opportunity. Another challenge in manufacturing is electricity. Our counter parts abroad are ready to partner with us by bringing equipment which would lower the cost. But so far, we have not been able to do that because of the challenge of power as the overhead cost alone is huge”.
She called on the government to provide enabling environment including granting loans and create platform for easy accessibility of forex for SMEs in the country.
