Johnson Nigeria Limited has activated a nation-wide promo that will afford loyal consumers of its Raid and Baygon insecticides brands the opportunity to win instant recharge cards and cash prizes.
Tagged “Scratch Your Way To Millions,” consumers will be able to win cash prizes up to a million naira in monthly draws that will run till August 14, 2013.
Speaking during a media briefing in Lagos, Kwame Wiafe, managing director, SC Johnson Wax, noted that “malaria is a leading killer of our population and this time is its peak season. That is why SC Johnson, a leading family company in Nigeria, is working hard to prevent the scourge and reward its customers at the same time.”
He also used the platform to appreciate the consumer and customers for their patronage and for making Raid and Baygon insecticides the leading brands in the market segment, assuring that the company will continue to reciprocate the trust and loyalty of the consumers by ensuring that quality products that meet their expectation were produced.
“Our leadership in the market can be traced to the confidence that customers have in our products. We believe that the ‘Scratch Your Way To Millions’ promo will offer the platform to reward our loyal consumers and customers for their patronage,” he said.
According to him, the company will also continue to explore ways of rewarding the customers.
On the e-draw dates and how to participate in the promo, Onome Odili, marketing manager, explained that there will be three e-draws. The first draw will hold on June 12, 2013; the second on July 10, 2013, and the final draw on August 14, 2013.
“All you need to do is buy a 300ml can of Baygon or Raid insecticide, look under the cover for a scratch card, scratch and send the code you find with your name, location and sex to 30288 and you could win an instant recharge card within 24 hours. You will also enter for the monthly e-draw where you can win cash prizes ranging from N100, 000 to N1 million,” she explained.
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