A Lagos-based business man, Christopher Henshaw, has joined the rank of car winners in the ongoing Loya Milk “What’s inside that Matters Promo.” Loya Milk is a premium brand of Promasidor Nigeria Limited, makers of Cowbell Milk. The promo was launched early this year to reward loyal customers of the brand.
In an interview, Christopher said “to be frank and sincere I was not sure and convinced when I got a telephone call that I had won a brand new Hyundai car. I had to send one of my members of staff to investigate the veracity of the claim before I was convinced.”
He said he had been a loyal customer of Loya Milk for four to five years running, and because of the promo he had to buy a whole carton and shared with his members of staff.
Christopher enjoined other consumers to drink Loya Milk not just for winning but for the nutritional benefit and thanked Promasidor for keeping to its words by actually presenting the cars to winners.
Earlier in his address of welcome, Keith Richards, managing director, Promasidor, said “this promo has been a wonderful journey and we thank everyone for being part of our progress and success.”
He also thanked the members of the press and trade partners, and the different regulatory bodies who had helped the company in the course of the promo, adding that “I want to also thank our amiable brand ambassador Don Jazzy for his candour and engagement online,” noting that he had been a shinning beacon.
Richards observed that, “Our story of success is one that is written by the ardent love of our customers and to them, we say a big thank you,” also thanking the able workforce of the company whose drive and determination inspired action.
Also speaking, Kachi Onubogu, commercial director of the company, said “Promasidor is always committed to rewarding its customers by keeping to its words,” remarking that as of June 5, 2013, over 1,200 people had been rewarded with instant cash prizes in 31 states of the federation through Zenith Bank plc.