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Promasidor maiden journalists’ award holds May 18


 Promasidor Nigeria Limited, maker of Cowbell Milk, has announced that its Quill Awards for journalists will hold Saturday, May 18, 2013, in Lagos.

Andrew Enahoro, head, legal and public relations, Promasidor Nigeria, who disclosed this in Lagos recently, said arrangements had been concluded to hold the debut edition of the awards, saying the awards would be graced by notable personalities in the public and private sectors of the economy.

The ‘Promasidor Quill Awards’ is a platform in Nigeria to reward journalists for dedicated news reportage on industry, education, corporate social responsibility and nutrition issues all year round.

The awards cover five categories – Brand Advocate of the year, Best Corporate Social Responsibility (CSR) Report of the year, Most Educative Report of the year, Best Report on Nutrition, and the Best Photo Story of the year.

Enahoro said as part of preparation for the awards the company had appointed five professionals in their various fields of endeavour as judges to select winners for the different categories, remarking that the judges were carefully chosen because of the regard the company attached to the awards.

He listed the judges as Patrick Dele Cole, a veteran journalist, who will serve as chairman of the panel; Emevwo Biakolo, dean, School of Media and Communication of the Pan African University; Jide Ologun, chairman, Nigerian Institute of Public Relations, Lagos chapter; Kadaria Ahmed, former editor of 234 Next, and Kelechi Obi Amadi, an international painter and photographer. Speaking on the reasons the company is organising the awards, Enahoro said, “We decided in partnership with our PR agency, TPT International Limited on the need to reach out more to journalists and appreciate them.

“But more importantly, we are out to challenge them on how they can continue doing their jobs more professionally and exhibit excellence. In the Shakespearean times, the quill was the only mode of writing – ink and feather, so it was only natural that we come up with an award that would be symbolic of that era and we have done a bit of research, which informs the categories we have laid out and even the gifts.”